Approach
Consultative selling, built for complex buying committees.
Twenty years of enterprise and mid-market cycles have shaped a consistent way of working — one that treats procurement, security, and legal as part of the sale, not obstacles to it.
Discovery
Structured, multi-stakeholder discovery that identifies real operational pain and the economic buyer behind it.
Value case
Metrics and decision criteria built into a value case the champion can defend internally, without me in the room.
Procurement
Decision process, paper process, security, and legal run in parallel — mapped early, not left to the end.
Close
Mutual action plans and clear-eyed competitive positioning that turn a qualified deal into a signed one.
Track record
Consistently above target, year on year.
Attainment across five years at CloudCall and the current cycle at Lokalise — measured against target, not vanity metrics.
2026 (YTD)
Lokalise
112%
$195k / $175k
2025
Lokalise
97%
$760k / $783k
2024
CloudCall
146%
£880k / £600k
2023
CloudCall
154%
£925k / £600k
2022
CloudCall
172%
£860k / £500k
2021
CloudCall
165%
£825k / £500k
2020
CloudCall
190%
£760k / £400k
Career
Two decades in enterprise technology sales.
TriSys Business Software
2004 – 2012Sales Executive & Account Manager · Cambridge, UK
Built and converted a strong sales pipeline within the recruitment industry, delivering tailored, consultative demonstrations of ATS/CRM solutions to in-house talent acquisition teams and recruitment consultancies.
- Managed a portfolio of 150+ existing client accounts
- Grew clients from SME recruitment startups to 300+ employee consultancies
- Contributed to product launch delivery, branding, and marketing design
DMC Software Solutions
2012 – 2013Key Account Manager · Peterborough, UK
Managed a portfolio of key accounts for a leading Sage Business Partner, specialising in CRM and Accounts solutions for SME/mid-market clients.
- Averaged 122% of monthly sales target
- Provided consultative advice on software packages matched to client business needs
CloudCall
2013 – 2024Senior Sales Consultant → Principal Enterprise Sales Consultant · London, UK
Developed and implemented strategic sales plans for CloudCall's UCaaS and integrated cloud communication solutions across Recruitment, Financial Services, Charities, and B2B — generating £4.3M ACV.
- 172% of target in 2022, 190% of target in 2020
- Boosted monthly revenue by 340% within one month
- Delivered cloud communication solutions to Manpower UK, Arkle Financial, Hanson Wade, and UNICEF
- Trained sales executives on UCaaS product suites and industry use cases
Lokalise
2024 – 2026Enterprise Account Executive · Remote, UK
Owned enterprise new-logo and expansion motions within localization SaaS — multi-threaded sales cycles across discovery, security review, procurement, legal, and close.
- Trusted advisor to C-suite/VP stakeholders across Automotive, FinTech, MarTech, Entertainment and Travel
- 112% of target, 2026 year-to-date
- Built ROI-led business cases and structured onboarding to accelerate time-to-value
Acolad
2026 – PresentEnterprise Business Development Director · Hybrid, UK
Founding Enterprise BDD for Lia Go, Acolad's AI-first, self-service SaaS translation and localization platform — building the sales function from zero as part of a deliberate product-led strategic bet.
- Built enterprise sales strategy, ICP, and MEDDPICC-led qualification from zero
- Own new business development and go-to-market across AMEA and UK&I
- Partner cross-functionally with Product and Marketing on consumption-based SaaS pricing
Core skills
Tools & platforms
Education
- BSc Multimedia Technology — University of Hertfordshire
- BTEC ND, Computing & Engineering — Peterborough Regional College
Let's talk about your enterprise motion.
Open to conversations on enterprise sales leadership, MEDDPICC adoption, and scaling SaaS/PaaS revenue teams.